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How Instagrammy cookware got so popular
Vox.com
12/21/2020
© Courtesy of Our Place
The popular Always Pan cookware from the startup Our Place.
If you’ve spent any amount of time scrolling through Instagram lately, you’ve probably seen what many have dubbed the “Instagram Pan.” The pan, called the “Always Pan” and made by the cookware startup Our Place, has become notable because its ads are ubiquitous, following customers around on Instagram relentlessly, displaying noodles being cooked in a lavender-hued vessel. This holiday season, the pan, which is available in an array of muted tones called spice, sage, blue salt, lavender, and steam, has popped up on dozens of gift guides curating home and kitchen products and it sold out for some time after Black Friday. ....

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