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WAAS Young Strategist Series: Japan

WAAS Young Strategist Series: Japan
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Virtual Shibuya expands to Harajuku with V-Commerce via Geometry Ogilvy Japan

July 20 2021, 12:45 pm | BY Kim Shaw | No Comments
Virtual Shibuya – the virtual town officially certified by Shibuya City, for the Shibuya 5G Entertainment Project celebrates its first anniversary with the expansion to “Harajuku”. The new virtual e-commerce experience, labeled V-Commerce, captures the district’s rich cultures of music, art, and fashion with its exclusive virtual shops and entertainment.

The pioneering Japanese virtual platform was launched in May 2020, with an opening event in 2020 bringing over 50,000 people together in front of the famous Shibuya intersection.
To celebrate its first anniversary, the new experience was created by “au by KDDI”, Japanese telecommunications brand and launched with an event called “Virtual Harajuku au 5G POP DAY OUT 2021” in May. The event brought together a star-studded cast, including Japanese household names like Neo and Kyary Pamyu Pamyu who made her debut on the streets of Harajuku with ....

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PHNX Awards Announces Winner - Ogilvy Wins Two Grand Prix

Founded last year the awards celebrate the industry’s resilience and creativity during the COVID crisis.
Meet Your Second Life
The PHNX Awards has announced the winners for 2021 in an online ceremony. Founded last year to celebrate the industry’s resilience and creativity during the COVID crisis, the PHNX Awards rose again in 2021 with a new theme – “transformation.”
Following a debate, the jury decided to award two Grand Prix. Great news for Ogilvy, because the recipients were Geometry Ogilvy (Japan) with “Second Life” for IBM, and Ogilvy (UK and Toronto) for the much-admired “Courage Is Beautiful” campaign for Dove. Ogilvy additionally had four Gold winners in a competition with only five categories. ....

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