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Bucharest Court confirms reputation of BMW's M and M CARS trademarks

The Bucharest Court recently ruled in a case in which a Romanian company, M Car Trading SRL, contested a State Office for Inventions and Trademarks decision that favoured BMW. The decision provides insight into the court's practice in assessing the reputation of earlier trademarks when invoked as relative grounds against subsequent trademark applications and underlines the importance of documenting and providing sufficient evidence to support a claim of reputation. ....

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Trademarks overview

Various amendments to the Trademarks Law recently took effect, transposing the provisions of the EU Trademarks Directive. It is hoped that such changes will facilitate a better harmonisation of Romania's legal provisions and the procedures applied by the IP office in connection with the registration and protection of trademarks. This article provides an overview of the regulation and enforcement of trademarks in Romania. ....

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Why Trademark Rights Are Of Crucial Importance - Intellectual Property


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Imagine successfully building your own brand, taking over half
a decade to accomplish. This will include much more than just a
marketable logo or a well-placed advertisement. Acquiring clients
whilst building trust between the services you provide and your
customers, will be hard work. All this will be of paramount
importance to the brand name and requires substantial capital, a
significant period of time, high level of skill and diligence, but
above all achieving to effectively stand out from the crowd and
differentiate your brand from the competition in the market. It is, ....

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