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CDP versus DMP: What's the difference?


Data types: First party data management with little third party data.
Profile identifier: Primarily keyed on tangible customer attributes (PII) – customer ID, name, email, address etc.
Data retention: Typically long retention periods to enable analytics over customer life time.
DMP features
Data types: Third party data management with little (anonymised) first party data.
Profile identifier: Primarily keyed on anonymous digital identifiers (non-PII) – cookie ID, IDFA, etc.
Data retention: Relatively short retention periods because primary use cases are ad targeting.
To learn more about CDP versus DMP check out this report.
Five reasons to consider a CDP
1.Storing first party data, including PII ....

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OTRK INVESTOR FILING DEADLINE: Bernstein Liebhard LLP Reminds Investors of the Deadline to File a Lead Plaintiff Motion in a Securities Class Action Lawsuit Against Ontrak, Inc.

NEW YORK, March 15, 2021 (GLOBE NEWSWIRE) Bernstein Liebhard, a nationally acclaimed investor rights law firm, reminds investors of the deadline to file a lead plaintiff motion in a securities class action lawsuit that has been filed on behalf of investors who purchased or acquired the securities of Ontrak, Inc. (“Ontrak” or the “Company”) (NASDAQ: OTRK) from November 5, 2020, through February 26, 2021 (the “Class Period”). The lawsuit filed in the United States District Court for the Central District of California alleges violations of the Securities Exchange Act of 1934. If you purchased Ontrak securities, and/or would like to discuss your legal rights and options please visit Ontrak Shareholder Lawsuit or contact Matthew E. Guarnero toll free at (877) 779-1414 or MGuarnero@bernlieb.com. The complaint alleges that throughout the Class Period, defendants made materially false and/or misleading statements, as well as failed to disclose to inv ....

Bernstein Liebhard , The Company , Matthewe Guarnero , Ontrak Shareholder Lawsuit , பெர்ன்ஸ்டீன் பொய்யானது , தி நிறுவனம் ,