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How consumer behavior in online shopping has changed


Consumer behavior in e-Commerce moving towards “shoppertainment”
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Despite the challenges many businesses faced during the COVID-19 pandemic, e-Commerce was able to ensure that many of them could still carry on with their business. While consumers could not shop physically, online shopping proved to be the next best option for them.
The beauty of e-Commerce is that it is not just for selling physical products, but also for services. Aside from listing on a services marketplace, companies could also sell promotional e-vouchers, or include a shopping cart system on their own websites. Naturally, the next important step for them was to understand consumer behavior. ....

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98% of APAC enterprises say business would have been negatively impacted had they not digitised customer engagements

98% of APAC enterprises say business would have been negatively impacted had they not digitised customer engagements
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Twilios Annual State of Customer Engagement Report Finds Digital Engagement Is Key to Business Survival in a Post-Pandemic World


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Twilio (NYSE: TWLO), the leading cloud communications platform, today released its second annual State of Customer Engagement Report. Combining insight from the Twilio platform, which powers over 1 trillion human interactions annually, with results of new global research of 2,500 enterprise decision makers, the report reveals that digital communications were critical to business survival in 2020, and that the solutions that were built will shape business success in the post-pandemic economy.
(Graphic: Business Wire)
“For nearly every organization dealing with the impacts of the pandemic, increased digital engagement was a core part of their solutions,” said Glenn Weinstein, Chief Customer Officer at Twilio. “From remote learning, to work-from-home contact center agents, to vaccine distribution logistics, digital communications have played a critical role. We expect that to accelerate ....

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