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Amazon Spurs More Brands Toward Frustration-Free Packaging

Amazon encourages thousands of additional brands to develop millions of packages for efficient ecommerce delivery and sustainability. ....

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Amazon on creating ecommerce packaging that's great for all: custome

Amazon on creating ecommerce packaging that’s great for all: customers, companies and the environment
Through its Amazon Packaging Certification program and other initatives, the world’s largest online retailer is partnering throughout the supply chain to improve packaging for ecommerce deliveries.
With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.
In an exclusive interview, Brent Nelson, senior manager, worldwide packaging, Customer Packaging Experience (CPEX), tells
Packaging Digest about the company’s business model, the Amazon Packaging Certification Guidelines and how teamwork will solve many of today’s packaging challenges for ecommerce marketing. ....

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Lenox Optimizes Wine Glass Packaging for Amazon Shipping

Lenox Optimizes Wine Glass Packaging for Amazon Shipping
A packaging redesign for tableware brand Lenox for its red wine glasses hits the sweet spot, providing both enhanced sustainability and greater product protection for Amazon’s Frustration-Free Packaging requirements.
Feb 26th, 2021
In September 2018, Amazon launched a Vendor Incentive Program, also known as its Frustration-Free Packaging (FFP) Program, to encourage brand owners to package their products in easy-to-open, recyclable packaging that is ready to ship to customers without additional Amazon boxes.
Beyond the promise of reduced packaging materials and greater customer satisfaction, Amazon provided another tantalizing incentive: an early adopter credit of $1 per newly certified unit received by the Aug. 1, 2019 deadline. Another less-inviting incentive was a $1.99 chargeback per unit for those suppliers failing to meet FFP guidelines following the deadline. ....

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