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Women's Work Collective Enter Cannes Lions With a Case Study of a Campaign That Never Ran


Creative 35 Add to collection
Campaign developed by Saatchi & Saatchi, New Zealand
Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before seeing their case study – because frankly, it never ran.
It may sound nonsensical, however it’s a calculated approach to get the Collective’s challenging message directly in the faces of advertising agencies and their creative departments.
The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.
It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects. ....

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Hilaria Baldwin shares stunning snap of herself doing a handstand says Carmen, seven, took it


Hilaria Baldwin shared a stunning Insta Stories snap this Thursday of herself expertly performing a handstand at home.
The 37-year-old wife of Alec Baldwin has become a yoga influencer and showed off her enviably svelte pins in a maroon pair of leggings.
She added some text to the photo saying that the picture was in fact taken by her seven-year-old firstborn daughter Carmen.
Apparently Carmen took some photos this am too : Hilaria Baldwin shared a stunning Insta Stories snap this Thursday of herself expertly performing a handstand at home
Apparently Carmen took some photos this am too.just found this on my phone.along with like 75 others she took, Hilaria wrote with a laughing emoji. ....

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