The Monkeys was co-founded with chief creative officer Scott Nowell and group CEO Mark Green in 2006, which up until 2011 was known as the Three Drunk Monkeys. The agency was then acquired by Accenture in 2017, to strengthen Accenture Interactive’s customer experience capabilities.
ECD Vince Lagana exits Accenture Interactive’s The Monkeys to explore new interests
Lagana said of his exit: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on some of Australia’s biggest campaigns and most iconic brands.
The Monkeys ECD Vince Lagana departs agency after three years to explore new interests
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July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected.
Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connecte
June 7 2021, 9:13 am | BY Ricki Green | 4 Comments
Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.
The new TVC, directed by Trevor Clarence, imagines Olympian, Kelsey Lee-Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table. Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade? In the ad we see that whatever your personal greatness, you can help feed it from the natural source of iron, protein and nutrients packed into delicious Aussie beef.
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