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Growth hacking your app development process for greater visibility


7:59 AM MYT
IN a competitive world that’s very quickly becoming more digitalised and advanced, new ways of marketing ideas or products are key to reach a large target audience fast.
Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas.
It should be analytical enough to identify the growth drivers that work and the ones to shelve.
For app developers, this method is one of the many strategies to adopt to optimise in each step of their mobile app life cycle.
And with Huawei having launched its second AppsUP contest last month, this would be one of the methods contestants can use to edge up their growth potential. ....

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Angus Lamb: Retired Timex executive dies aged 86


Angus Lamb: Retired Timex executive dies aged 86
© DC Thomson
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Angus Lamb, a former senior Timex executive and accomplished sportsman, has died aged 86.
He rose to become UK export manager with the Dundee manufacturer before joining Scottish Express International as a major account manager.
Angus was a Midlands Boys Single Champion and Gents Singles champion at tennis.
He went on to form successful doubles partnerships and claimed Midlands titles over nine years as well as representing the region at inter-county matches. Angus also represented the North of Scotland at British Counties Week. ....

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