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Customer-Centric Banking: The Need is Imperative and Immediate


Customer-Centric Banking: The Need is Imperative and Immediate
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For the longest time, the branch was the undisputed center of the banking universe and everything revolved around it. In the last 20 years, banking transactions have moved from 50% in-branch to 95% digital self-service channels with customer experience at its center.
April 12, 2021
Now that the customer-centricity has taken a whole new meaning, the banking processes and systems merits some much-needed realignment. To be more specific, the customer-centric banking paradigm is open, transparent, real-time, intelligent, tailored, secure, seamless, and deeply integrated into customers’ lives.
In truth, customer-centric banking is no longer optional. Today, customers are both demanding and impatient. And also, notoriously fickle: when a well-known advisory firm surveyed 15,000 consumers around the globe a few years ago, it found that a third would stop using a “loved” brand after just ....

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