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Introducing EPIC Provisions' First Bar Made From Beef Raised Using Practices to Reduce Carbon Emissions


Press release content from Business Wire. The AP news staff was not involved in its creation.
Introducing EPIC Provisions’ First Bar Made From Beef Raised Using Practices to Reduce Carbon Emissions
March 2, 2021 GMT
EPIC, the snack brand with a mission to improve the lives of animals, support human health, and help heal the land, debuts its first bar made from beef raised using practices to reduce carbon emissions. (Photo: Business Wire)
EPIC, the snack brand with a mission to improve the lives of animals, support human health, and help heal the land, debuts its first bar made from beef raised using practices to reduce carbon emissions. (Photo: Business Wire) ....

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General Mills' Epic debuts bar with beef raised through regenerative farming


Dive Brief:
General Mills-owned Epic brand has launched the Beef-Barbacoa Inspired Bar, said to be the first bar to carry the Savory Institute’s Land to Market Ecological Outcome Verification (EOV) Seal, according to an emailed press release. “The beef in this product was raised using regenerative farming practices that improve soil health, biodiversity, and ecosystem function,” according to the brand. 
The bar contains beef sourced from White Oak Pastures, which offsets 80% of its greenhouse gas emissions through regenerating soil practices, according to General Mills. It will be sold exclusively on Epic s website and at Whole Foods starting in February with a suggested retail price of $2.99. ....

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