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Suzie's Organic Hard Seltzer Expands Distribution to Massachusetts and Rhode Island

Suzie's Organic Hard Seltzer Expands Distribution to Massachusetts and Rhode Island
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Is Michelob Ultra Organic Seltzer Really the First USDA-Certified & Unique?

Monday, February 22, 2021
Anheuser-Busch introduced its Michelob Ultra Organic Seltzer last month, advertising the beverage as the “First-of-its-kind organic option to the hard seltzer category,” “First USDA-certified organic seltzer,” “First National USDA Certified Organic Hard Seltzer,” and “First-ever national USDA certified organic hard seltzer.” Anheuser-Busch even aired commercials during the nationally televised, highly viewed NFL Division Championship games, along with the Super Bowl that took place on Sunday, February 7. But now the question before an Oregon Court is whether these advertisements imply that it is the first and only kind in the country.
USDA Certified Organic Ciders
Suzie’s Brewery Company brews and packages Organic Hard Seltzer in Pendleton, Oregon. Suzie’s Brewery first launched its product line in July 2020 after obtaining its national organic certification from the USDA’s National Organic Program in June 20 ....

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Corona and Budweiser parent company sues over 'Corona' hard seltzer

AB InBev acquired Grupo Modelo in 2013 and licensed US-based Corona beer to Constellation.
The lawsuit claims that Constellation violated the agreement by using Corona for hard seltzer.
The beverage brand that owns Budweiser, Corona, and Stella Artois, is suing US beer-maker Constellation Brands for using the Corona brand name in a hard seltzer, according to a lawsuit filed Monday.
Beverage giant Anheuser-Busch InBev (AB InBev) acquired Corona s parent company, Grupo Modelo, in 2013, but US antitrust regulators required it to sell the company s US-based business to Constellation. AB InBev retained rights to the products in other markets, and the deal gave Constellation the rights to produce Corona and other Modelo brands in the US. ....

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Oregon hard seltzer maker takes on beverage giant in pre-Super Bowl scrimmage in court

Oregon hard seltzer maker takes on beverage giant Anheuser-Busch in pre-Super Bowl scrimmage in court
Updated Feb 07, 2021;
Posted Feb 04, 2021
Chris Barhyte, the founder and chief executive officer of Suzie’s Brewery, says his family-owned business has been distributing its USDA-certified organic hard seltzer for at least five months before Anheuser-Busch s Michelob Ultra seltzer entered the market.
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Updated Feb. 5, 2021: Court hearing rescheduled to Mon., Feb. 8.
Owners of a Pendleton-based brewery bristled at an ad that aired Jan. 24 during a nationally televised NFL playoff game and promoted Michelob ULTRA Organic Seltzer as the “only national USDA organic certified seltzer.”
That’s just not true, says Suzie’s Brewery. ....

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