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On-premise outlets banking on social networking to expand presence, sales

On-premise outlets banking on social networking to expand presence, sales
By WANG ZHUOQIONG |
China Daily |
Updated: 2021-05-04 12:28
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A customer orders a cup of coffee at a Starbucks outlet in Qingdao, Shandong province. The outlet, which opened on April 27, is the coffee chain s 5000th store on the Chinese mainland. CHINA DAILY
Online social networking has become the new trend for on-premise coffee chains to get connected with digital-savvy Chinese consumers, even as the companies intensify their brick-and-mortar store expansion in the country.
Starbucks China, a unit of United States-based coffee giant Starbucks, has introduced Starbucks Now service on WeChat mini-program, featuring taking-out for He/She and Coffee Social Circle to order drinks as greetings or to share one s beverage preferences. These two functions are also available on its official mobile application. ....

Christina Wang , Mintel Group Ltd , China Daily , United States Based , Starbucks Now , கிறிஸ்டினா வாங் , சீனா தினசரி , ஒன்றுபட்டது மாநிலங்களில் அடிப்படையிலானது , ஸ்டார்பக்ஸ் இப்போது ,

On-premise outlets banking on social networking to expand presence, sales

On-premise outlets banking on social networking to expand presence, sales
chinadaily.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinadaily.com.cn Daily Mail and Mail on Sunday newspapers.

Christina Wang , Mintel Group Ltd , China Daily , United States Based , Starbucks Now , கிறிஸ்டினா வாங் , சீனா தினசரி , ஒன்றுபட்டது மாநிலங்களில் அடிப்படையிலானது , ஸ்டார்பக்ஸ் இப்போது ,

Starbucks Corp (SBUX) Q2 2021 Earnings Call Transcript

Starbucks Corp (SBUX) Q2 2021 Earnings Call Transcript
Motley Fool Transcribers
© The Motley Fool
Logo of jester cap with thought bubble.
Starbucks Corp (NASDAQ: SBUX)
Operator
Good afternoon. My name is Devin, and I ll be your conference operator today. I would like to welcome everyone to Starbucks Coffee Company s Second Quarter Fiscal Year 2021 Conference Call. [Operator Instructions]
I would now like to turn the call over to Durga Doraisamy, Vice President of Investor Relations. Ms. Doraisamy, you may now begin your conference.SPONSORED:
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Starbucks sees mobile, loyalty boost sales; Stripe adds sales tax through TaxJar deal

Starbucks sees mobile, loyalty boost sales; Stripe adds sales tax through TaxJar deal
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Starbucks Corp (SBUX) Q2 2021 Earnings Call Transcript

Starbucks Corp (SBUX) Q2 2021 Earnings Call Transcript
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