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Share When Ben Francis was working at Pizza Hut making £4 ($7) an hour while attending university in Birmingham, he was hand-sewing T-shirts and hoping that local gym junkies would buy his product. Less than a decade later, the 28-year-old co-founder of Gymshark is majority owner of a global fitness brand valued at more than $US1.45 billion ($1.86 billion). Ben Francis is founder, chief marketing officer and major shareholder of Gymshark, valued at over $US1.45 billion. The company is nipping at the heels of industry giants such as Nike, Adidas and Lululemon Athletica, and is doing it using the ultimate in 21st century strategies – all-digital sales channels and marketing that relies wholly on ‘genuine’ social media influencers. ....
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SPONSORED CONTENT Gymshark CEO on being fit for the future Drapers speaks to Gymshark chief executive officer Steve Hewitt about how the brand’s storming success relies on a world-class logistics partnership. No brand or retailer goes from start-up to international unicorn – the coveted status meaning a business has been valued at more than £1bn – without seamless logistics and supply chain management underpinning its operations. That is certainly the case for disruptive fitness brand Gymshark, which is rivalling established sportswear giants with its clever blend of social media-savvy, on-trend product at competitive prices. Founded in 2012 by then-teenager Ben Francis, Gymshark has had a meteoric rise. The brand was named the fastest-growing business in the UK by the Sunday Times Fast Track in 2016, and last year won a £200m investment from private equity firm General Atlantic in a deal that valued the business at more than £1bn. It currently ships to mo ....
Gotta catch em all! - Downham Market s pandemic Poke-fest | Updated: 14:41, 14 March 2021 ince the start of the pandemic last year, the various Covid lockdowns have meant the adult population of the UK had to come up with new and inventive ways to occupy the space once filled with shopping, Costa Coffee and haircuts. Some tried to bake that peach and prosecco cheesecake they saw in Good Housekeeping a decade ago. Some got to grips with their garden. Others took to the world of gaming, punctuated by Netflix and takeaway. Pokemon Go is a hit in Downham Market (45131848) Mobile games were downloaded in their thousands. The Nintendo switch sold out on Amazon. ....