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Why the Pandemic Will Actually Strengthen the Art Experience Economy—and the Old-Fashioned Gallery Business, Too


teamLab,
Massless Clouds Between Sculpture and Life (2020). Installation view of Every Wall is a Door Superblue Miami, 2021. Sound: teamLab. © teamLab, courtesy Pace Gallery.
A version of this story first appeared in the spring 2021 Artnet Intelligence Report, which you can download in full for free here.
 
The launch of Superblue could not have come at a worse time.
It was August 2020, in the heat of the summer lockdown, when the company announced its formation to a largely skeptical art world. It would pursue, it said, a twin mandate: to produce show-stopping immersive artworks for mass audiences of ticket buyers at a 50,000-square-foot “experiential art center” in Miami and take on experiential commissions for private and public clients at an ever-evolving array of off-site locations around the world. Both goals would be achieved in collaboration with A-list artists bridging the increasingly hazy borders between creative disciplines. ....

New York , United States , Miami Beach , Museum Of Modern Art , Los Angeles County Museum Of Art , City Of , United Kingdom , Metropolitan Museum Of Art , Noord Holland , James Turrell , Billie Eilish , Alejandro Gonz , Moris Moreno , Eadweard Muybridge , Marcy Davis , Christopher Ernst , Wayne Mcgregor , Emmanuel Lubezki , Ravi Deepres , Laurene Powell Jobs , Hideaki Takahashi , Robert Irwin , Hannes Koch , Andrea Mora , Doug Stephens , Marc Glimcher ,

Watch Wayne McGregor's Digital Premiere of "No One Is an Island"


Watch Wayne McGregor s Digital Premiere of “No One Is an Island”
Watch Random International and Studio Wayne McGregor s Digital Premiere of “No One Is an Island” Online
Random International and Studio Wayne McGregor present a new installation “No One Is an Island” in partnership with BMW i and Superblue. It premieres online worldwide this winter on the digital channels of all participating partners, accompanied by a live performance scheduled at a later date in 2021. Created jointly by the collaborative multidisciplinary studio Random International and Wayne McGregor’s dance company, “No One Is an Island” explores the interconnectedness of man and machine, its potentials for inter-subjectivization, and the grace of forms that results from their collaboration. ....

Wayne Mcgregor , Hannes Koch , Hedwig Solis Weinstein , Chihei Hatakeyama , Random International , Studio Wayne Mcgregor , வேன் மக்ரெகர் , ஹெட்விக் ஸோலிஸ் வெய்ன்ஸ்டீன் , சீரற்ற சர்வதேச , ஸ்டுடியோ வேன் மக்ரெகர் ,