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Havas Media Group names Nick Kavanagh head of integrated strategy and planning


Havas Media Group names Nick Kavanagh head of integrated strategy and planning
Details
27 April 2021
Havas Media Group has promoted Nick Kavanagh to head of integrated strategy and planning, effective immediately.
Previously the head of communications strategy, Kavanagh has been with the agency since 2020, and is a highly decorated communications strategist and industry veteran of both media and advertising agencies.
We are thrilled to be promoting from within again, and Nick is very deserving of this exciting new role. As head of integrated strategy and planning, Nick will continue to develop Havas Media’s strategic output to deliver joined up thinking across the consumer pathway touchpoints. He will oversee the delivery of that strategic vision in a way that unites all facets of our integrated agency offering; from CRO, shopper marketing, performance digital, brand work and smart content delivery, said Virginia H ....

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Disney and Havas Media utilise Paragone's AI tech for social media marketing


Disney and Havas Media utilise Paragone s AI tech for social media marketing
Details
09 March 2021
Disney and Havas Media will use Paragone.ai s new AI technology for their social media marketing efforts.
Paragone.ai is an AI-powered, multi-channel social advertising management platform with an Actionable Performance Marketing (APM) system that enables marketers to enjoy real-time analytics and predictive analysis to determine ad allocation, automated instant recommendations on tactical adjustments to hit KPIs, and cross-platform ability to aggregated siloed data into a single, convenient dashboard.
According to research from Statista, advertisers are expected to spend over US$56 billion on social media in 2022, a number that is only expected to grow in the years to come. ....

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15 big advertisers that are looking for new agencies right now


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Billions in advertising will be up for grabs this year as a rash of brands look for new agencies.
The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs.
Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.
But 2021 is expected to be an unusually active year for new business with billions in ad spending expected to change agency hands. ....

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