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#DetoxWork: Ad professionals make allegations against employers, agencies respond | Advertising

Pic credit: Unsplash
Recently, Cheil India and its biggest client, Samsung, were in hot water after the agency’s ex-employee – Rahul Bhatnagar – put up a LinkedIn post blaming the agency for keeping offices open in the middle of India’s raging second Covid-19 wave. He alleged that this led to two employee deaths while some more members of the staff were fighting for their lives.

Bhatnagar didn’t name Cheil in the post itself but added #CheilIndia as a hashtag at the end. The post went viral, leading to #DetoxWork trending on LinkedIn. Several advertising industry professionals weighed in with their thoughts, calling out advertising’s age-old ‘toxic culture’ involving unrealistic deadlines and client expectations, poor time management, general disregard and lack of processes leading to poor work-life balance, which all end up affecting employees’ physical and mental health. These factors have further been compounded by the pandemic, with work f ....

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Streax Professional assigns digital duties to Grapes Digital

Agency will be responsible for digital campaigns, influencer marketing etc.
06 May, 2021 - 11:42 AM IST | By indiantelevision.com Team
MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office.
As part of the mandate, the agency will be responsible for executing digital duties for the brand including content planning, creative support, media planning and buying and influencer marketing.
HRI COO Ameya Dangi said, “We are excited to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, and will help us to reach our digital target audience. Today, presence in the digital world is a very important way in which brands establish closer connect with their audience. Streax Professional has built a strong digital presence over the ....

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Streax Professional assigns digital AOR mandate to Grapes Digital

The agency will be responsible for executing digital duties, including content planning, creative support, media planning and buying and influencer marketing ....

Himanshu Arya , Ameya Dangi , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Grapes Digital , Star Awards , Streax Professional , Grapes Digital , ஹிமான்ஷு ஆர்யா , திராட்சை டிஜிட்டல் , நட்சத்திரம் விருதுகள் , ஸ்ட்ரீக்ஸ் ப்ரொஃபெஶநல் ,

Streax Professional appoints Grapes Digital to handle Digital AOR mandate

Streax Professional appoints Grapes Digital to handle Digital AOR mandate
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Rasna's new avatar, a flavour ingredient for cake, cookies and jellies

Rasna has also collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has associated itself with famous regional influencers in the food category, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and chefs explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake.
The videos were posted on their respective social media platforms, such as Facebook, YouTube and Instagram. The campaign has been crafted by Grapes Digital.
Speaking on the campaign, Piruz Khambatta, chairman, Rasna, said, âLockdown comes with a new normal, and one new normal everybody is experiencing is the urge to become a cook. It has opened the doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Our soft drinks are always used for making beverages like faloodas, mockta ....

Himanshu Arya , Kanak Khathuria , Piruz Khambatta , Love You , Bharatz Kitchen , Veg Village Food , Simply Swadisht , Grapes Digital , ஹிமான்ஷு ஆர்யா , காதல் நீங்கள் , திராட்சை டிஜிட்டல் ,