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Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers


Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers
ddavis@businessinsider.com (Dominic-Madori Davis)
Marina Raphael, 22, launched her brand of luxe handbags in 2019.
Despite the pandemic, she said she saw an increase in sales in 2020.
To Insider, she reveals how she got her company through the past year.
When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic.
A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands. ....

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Marina Raphael talks her company's stellar year: interview


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Marina Raphael with her SS21 collection(1)
Marina Raphael
Despite the pandemic, she said she saw an increase in sales in 2020.
To Insider, she reveals how she got her company through the past year. 
When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic. 
A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands. ....

New York , United States , City Of , United Kingdom , Giovanna Battaglia , Evangelie Smyrniotaki , Marina Raphael , Jaguar White Tiger Foundation , Hellenic Pasteur Institute , Moda Operandi , Swarovski Creative Director Giovanna , Black Jaguar White Tiger Foundation , Hellenic Pasteur , Small Business , Young Luxury , Bi Select , Arts Amp Culture , Dominic Madori Davis , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , ஜியோவானா பட்டாக்லியா , மெரினா ரபேல் , ஜாகுவார் வெள்ளை புலி அடித்தளம் , ஹெலெனிக் பாஸ்டர் நிறுவனம் ,