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The Big Read: Inside Accenture Interactive Ireland

The Big Read: Inside Accenture Interactive Ireland
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Accenture Interactive makes major South East Asia expansion bid via Entropia aqcuisition

The consultancy is seeing more consumers shift to online channels as the growth of the digital economy in SEA
Accenture Interactive has acquired Malaysia-based agency Entropia as it looks to expand its footprint in South East Asia.
It has since launched Droga5 in Japan after acquiring the agency in 2019. In 2021, it moved Flaviano Faleiro, the president of Accenture Interactive for Growth Markets to Singapore.
“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region,” said Thomas Mouritzen, Accenture Interactive’s lead for South East Asia. ....

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