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SH Hotels New CEO on Taking Over for Founder Barry Sternlicht


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Billionaire investor Barry Sternlicht’s SH Hotels & Resorts has a new CEO who aims to navigate the pandemic recovery with organic growth rather than tie up with any of the global behemoths salivating at what the smaller, boutique-minded brand offers.
Arash Azarbarzin succeeded Sternlicht earlier this month as the CEO at SH Hotels & Resorts owner of the 1 Hotels, Baccarat, and Treehouse hotel brands and a subsidiary of the investor’s Starwood Capital private equity firm. Azarbarzin was president of SH Hotels for three years prior to his new role and previously held leadership positions with brands like St. Regis Hotels and W Hotels, which Sternlicht founded while serving as CEO at Starwood Hotels & Resorts. ....

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