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Steggles chicken becomes the 'unsung hero' of Aussie families mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Awards and Events 10 Add to collection Pair awarded for Steggles turkey’s “Ugly, but good for you” campaign M&C Saatchi Sydney creative team Melissa Hawkett and Jason Leigh have taken out round five of the Siren Awards for excellence in radio advertising for Steggles turkey’s “Ugly, but good for you” campaign. The “German Jog Techno” commercial was voted overall winner and best single ad, while the four commercials in the series were awarded best campaign. Creative team Melissa Hawkett and Jason Leigh developed the four 60-second musical workout tracks in the genres of techno, pop, hip hop and rock to create an identity for turkey as a superfood for client ....
M&C Saatchi Sydney's Melissa Hawkett and Jason Leigh take out round 5 of the Siren Awards campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
M&C Saatchi's Steggles' campaign wins round 5 of Siren Awards 2021 mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
March 16, 2021 9:57 The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks. A new campaign from Clemenger BBDO Sydney introduces the brand platform ‘You can’t resist the call of Smith’s’. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smith’s chip. It is the biggest investment from Smiths in its brand equity in three years “We’re excited to launch this new brand platform and we couldn’t resist saying yes to the playful, engaging nature of the spot. It really captures just how irresistible Smith’s chips are in bringing Aussies together,” said Alessia Taddei, Smith’s senior marketing manager. ....