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NEW YORK, May 4, 2021 /PRNewswire/ -- The global gift card market by type (e-gift cards and physical gift cards) and geography (North America, Europe, APAC, MEA, and South America) has been added to Technavio's offering. The global gift card market is expected to grow by USD 527.11 billion, at a CAGR of over 14% during 2020-2024.
Technavio has announced its latest market research report titled Gift Card Market by Type and Geography - Forecast and Analysis 2020-2024
The rapid surge in the number of COVID-19 cases led to the temporary closure of various businesses in 2020. To help such businesses, several governments have designed gift card programs that can provide immediate cash flow to ensure businesses run smoothly. For instance, the Government of Prince Edward Island, Canada, has partnered with Sobeys on the PEI Employee Gift Card Program. The temporary program offers a USD 100 Sobeys gift value to every employee, living and working on Prince Edward Island. Such initiatives are expected to foster the growth of the market amid the ongoing crisis.