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4 critical metrics to develop a data-driven marketing strategy : vimarsana.com
4 critical metrics to develop a data-driven marketing strategy
Customer data is your golden ticket when developing a data-driven marketing strategy. Here are four critical metrics to help you.
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Performance Indicators
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Key Performance Indicators
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North Star
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Transaction Value
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Average Transaction Value
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Total Transaction Value
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Total Transactions
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Lifetime Value
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Customer Lifetime Value
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Average Order Value
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Average Purchase Frequency
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Average Customer Lifespan
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Order Value
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Purchase Frequency
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Customer Lifespan
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Desired Action Completions
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Action Completions
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