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Attempts to lure advisors away from competitors is a practice that has been around as long as travel agencies have existed.
Agencies, franchisers and consortia have always welcomed new, experienced members who have worked for the competition. But it appears to have ratcheted up considerably during the pandemic.
Historically, it happened on familiarization trips, ship launches or at conferences. But during the pandemic, tactics have gone virtual, and some say recruiting efforts have reached never-before-seen levels with controversial tactics.
"What I am seeing at a higher level than I've ever seen in the industry is, frankly, poaching other [group's] independent contractors and employees," said Robert Joselyn, CEO of Joselyn Consulting Group.