Bob Evans to Expand and Optimize Gift Card Program with Blackhawk Network
Family-style restaurant chain offering physical and digital gift cards via Blackhawk's vast global network
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PLEASANTON, Calif., Feb. 16, 2021 /PRNewswire/ -- As the restaurant industry continues to adapt to ongoing restrictions and shifts in consumer preferences, Bob Evans has partnered with Blackhawk Network to optimize and expand its gift card program, which has been an important revenue driver for the restaurant group. Bob Evans Restaurants is the home of "America's Farm Fresh" with nearly 500 locations across 18 states. As part of the integrated program partnership, Bob Evans physical and digital gift cards are now available via Blackhawk's vast U.S. network of B2C and B2B channels.