Canadian mining company forms marketing council for coloured gemstones - Jeweller Magazine: Jewellery News and Trends

Canadian mining company forms marketing council for coloured gemstones
Posted May 24, 2021 | By Arabella Roden • Editor
Fura Gems has launched the Fura Marketing Council (FMC), an initiative designed to promote coloured gemstones worldwide.
Members of the FMC will receive advertising funds, sales training, and promotional materials, as well as marketing support from The MVEye, formerly known as MVI Marketing.
The FMC was developed following a consumer and trade research study conducted by The MVEye last year across North America.
"Even though dealers, jewellery manufacturers and retailers said they all make more margin from coloured gemstones than diamonds, they were not investing in training, promotion and inventory"

Related Keywords

Australia ,Colombia ,United States ,Mozambique ,India ,Canada ,America ,Canadian ,Arabella Roden ,Liz Chatelain ,Las Vegas ,Fura Marketing Council ,Fura Gems ,Coloured Gemstones ,Ruby ,Sapphire ,Emerald ,Dev Shetty ,Eweller ,Jewellery ,News ,Magazine ,Industry ,Suppliers ,Irectory ,Usiness To Business ,2b ,Consumer ,Retailers ,Trends ,Watches ,Sales ,Services ,Stores ,Subscribers ,Productivity ,Products ,Aa ,Angles ,Chain ,Harms ,Information ,Knowledge ,Pairs ,ஆஸ்திரேலியா ,கொலம்பியா ,ஒன்றுபட்டது மாநிலங்களில் ,மொசாம்பிக் ,இந்தியா ,கனடா ,அமெரிக்கா ,கனடியன் ,அரபெல்லா ரோடன் ,லிஸ் சடேழைன் ,லாஸ் வேகாஸ் ,ஃபுரா கேம்ஸ் ,எவ்ஸ் ,அலெஸ் ,கோணங்கள் ,ஹெய்ன் ,தீங்கு விளைவிக்கும் ,ஒளிபரப்பாகிறது ,