By
Kate Weber
on Mar 15, 2021 12:31PM
Helps bank offer same-day assistance to impacted customers.
CBA is using custom-built algorithms to keep track of natural disasters and bad weather events across Australia in order to offer same-day assistance to impacted customers.
The bank said its algorithms monitored multiple data sources "from official emergency sources and weather alert systems to offer same-day 1:1 support to those customers impacted by natural disasters."
The bank then uses its Pega-powered customer engagement engine (CEE) to "cconnect with customers who may be impacted and also offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft," chief analytics officer Dr Andrew McMullan said in a statement.