those who might not really want to be here. >> so we figure we could train most people to do their jobs but we can't train somebody to fit into our culture. >> reporter: what is your key philosophy about running this business? >> internally we have eye saying that we're a service company that just happens to sell shoes. >> reporter: you realize nobody in america who sees this is going to want to go to work tomorrow. so they can laugh at comments like that because everyone here seems eager to come to work every day. building up this runaway success. zappos has now expanded beyond shoes to clothing and housewares and handbags. they're going to keep expanding taking advantage of strong internet connections and shipping conditions in their warehouse structure in kentucky. they're creating jobs all along the way. ali? >> tom, thanks very much. 2:22 in the east. time to check in on developments