americans say. so it's an unusual way you've gone about your life, isn't it? surprising one. >> it's important for me -- it companies naturally, to zag. and i tell everybody this in my business. >> what is to zag? >> well, zig is like everybody's zigging, right? then you zag and it's like, bam, we're doing something different we have to innovate. if you stop innovating, you just go kind of -- i have an entrepreneurial spirit. what i have to work on is really focusing on the project at hand and not getting bored and moving to the next thing. >> you're quite scary. >> am i scary? >> intimidating in a good way. >> intimidating? >> it's quite sexy. >> are you serious? am i intimidating? am i, darling? >> yes, you are. >> i think you're intimidating. >> really? >> i was watching you. it's interesting he asks very pointed and sometimes, like, oh, my god, i can't believe you asked that question, but there's such a grace about it, you don't realize that you've just -- >> it's the british accent. we get away with murder.