skillset had brings to the table? >> well, a lot of people don't know that his pastor was norman vincent peale, when he was a kid. >> right. >> and norman vincent peale wrote "the power of positive thinking" we see that mind-set in everything he does. for example, when talking about the economy recently the gdp, he said, well, it was 3%, but i think it could sbbeen 4% except for the hurricanes probably be 4% later. actually thinking the economy into that state. because the economy, if you don't have a resource constraint, is really driven entirely by psychology. if you think next year is better you say, well, i better invest this year. that actually makes next year better. he's actually using persuasion from, you know, all the way back to his church days as a kid, and now we see him as a brander, a salesperson. we see him, you know, as someone who wrote a book on negotiating. and these are all in the same field of persuasion. >> scott, i thoroughly enjoyed