that was the final nail in the coffin. what else went wrong with her? >> you know, i don't think that particular thing, we think it was about a 20% factor. really there was a lot else going on there. the ratings weren't so good. she never really seemed to be the right fit for that job. she didn't have the warmth and the empathy and the personality to do that kind of morning show. so it wasn't really working. then something like this comes along and tips it over. >> what does it say about the management at nbc news, which made a $69 million bet bringing her over from fox. >> it seems like they were blinded by celebrity and grammar. they were not the only ones pursuing her. but the idea of installing her in this kind of job was so wrong headed. she's an abrasive kind of