what was happening at the end of the '90s was audiences started to look towards television for what they had only found before in feature film. >> victory is mine. victory is mine. great day of the morning, people. victory is mine. >> and actors no longer felt that it was a comedown to come work in television. >> what did i ever do to you except deliver the south? >> you shouldn't have made me beg. >> the segment of the audience that showed up to watch "west wing," they watched "the mcneil lehrer newshour," they watched "west wing," and documentaries in foreign languages, right? >> if the name of this nominee is leaked out before i want it to be leaked out, i'm going to blame you and you're going to find that unpleasant. >> i've got to tell you something, toby. you're hot when you're like this. >> '90s television was the first wave of what we now have, remarkably specific niche programming. ♪