your lifestyle that would be what i would consider the ideal function where the individuals changed their lifestyle rather than turning to lifestyle drugs. >> heather: they want the shortcut. >> gregg:ç you see addiction to cosmetic surgeries. >> a lot of people go to the doctor and say you see that little mole and they say what mole? and then they want their nose changed and eyes changed. there's always a risk. but it is driven by the public and the medical profession and pharmaceutical industry will meet those needs. >> heather: a lot of these drugs beginç to be used off market like botox and latisse. >> now it makes eyelashes longer. the public can demand a quality of life product. nothing necessarily wrong with that. an issue of balance and who is paying for it. >> heather: what about the side effects? >> can you imagine if i said we can change your eye color