it is hitting people in the wallet. the government noted a rise in the price of all items consumers bought in august. they said 8 0 percent of the rise was attributed to gas. more money spent at the bump -- pump means less at other places. the iphone 5 new yorkers are already lining up. >> fanatics already on-line one week before it hits store shelves. this past friday when the iphone became available it sold out on-line in hours. many shipping days have been pushed back. you know what's pushed up? apple stock price coming within dollars 700 bucks a share. >> you wish you owned it. >> are you going to get one? >> i have to get an iphone 1 first. i heard the 4 is free now. >> they are really cool. you will be addicted. >> 17 after the hour. more americans against a mob of 400.