people got the word out and our, we didn't make a hard sell. >> really? that claim is a real head scratcher, we've seen months of messages, like the infamous obama care ad feet touring a young man in his pajamas. and this parody video that went viral featuring president obama in a fake interview with zach galifianakis. it's projected to be $684 million for the advertisement. not a hard sell? i wish i could see a hard sell? >> a lot of money was spent and we have to note this is one of the best days the president's had in a long time. he could tout after an awful start, they were able to hit that initial goal of seven