and women even work out in stilettos. but little girls? thanks to pint-sized celebrities like suri cruise, high heels and wedges are being sported by girls as young as 3. >> girls, they love shoes. >> reporter: rusty katz manages children's shoes at lester's, a chain of kids department stores in new york. he says he can't keep shoes for little girls in stock. we caught up with him as he showed sarah berman and her 8-year-old daughter thalia what rusty called fall's hottest trend. steve madden wedges. >> she picked the highest heel. >> reporter: within minutes, thalia declared her love for the shoes. >> they make me feel tall. >> reporter: others aren't so thrilled. on mommy message boards. moms lament the growing number of high heels out there. roughly half of steve madden kids spring/summer collection has an elevated sole, and the shoes are making waves at gap kids and target stores nationwide. the trend concerns many who say heels sexualize little girls.