>> another gunshot. shots fired, shots fired! >> reporter: the first target a sorority, revenge against all of the girls whom elliot rodger says rejected him. >> they would have all rejected me and looked down upon me as an inferior man. >> reporter: he bangs on the dorm of alpha c and when no one answers he shoots across the street killing two. his rampage continues. 9:30 p.m. he opened fire at this deli filled with students. surveillance video shows people diving for cover. the minutes that follow, filled with carnage. rodger and his black bmw drives on, plowing down bikers, shooting indiscriminately at pedestrians. >> he looked at me and shot at me multiple times and somehow, even though i hadn't ran yet he didn't hit me. >> reporter: 9:33 p.m., rodger and police in a gunfight.