campaign goes back to the future. stealing a page from bob schrum's 1994 strategy for senator kennedy seeking to define romney before romney can define himself. the obama team goes after romney again on bain and calling on him to do what his own father did, release multiple years of his personal tax returns. >> i think bain is the beginning of a narrative arc. bain will be around i suspect for the whole campaign. so i think it's the foundation of a narrative arc and i think that narrative is all going to tie together by the end of this campaign. if romney does not find an effective answer to this, he will come across as the candidate of the few by the few and for the few. >> his wealth and his success in a year where these are all issues that people are talking about you know, have the possibility at some dimensions to, you know, to make him a caricature of himself. he'll have to offer a positive hopeful vision for the future of the country, which he has the