that's not a bad idea. people won't forget us. >> and that was how the window washing company men in kilts was born. wearing a kilt that his wife made him, nicholas went door-to-door offering his window washing services. right away, his outfit was an attention grabber. now, you can see kilt-clad window washers and tartan vehicles at work in all the major cities in canada. and seattle. one of nicholas' business partners was vice president of operations with 1-800-got-junk and during her time there she saw the company go from 40 franchises to 350. she sees the same growth potential for men in kilts. >> in canada, i was the first market i really looked at there's no national brand at all. and in the states there's some national brands but they're not offering the mix of services that we're offering. >> wherever they go, heads turn. and some of the onlookers become future customers. like debbie mcdonald, owner of a branch of the seattle coffee shop forza.