source of news, part of that trust was emotional trust. that you actually have to believe in his authentic, human take on whatever it is he's talking about. >> narrator: with a loyal and growing following, a who's who from hollywood to washington, d.c. and everywhere in between starts to take notice. >> this just in, brokaw interviewed by jackass. >> nailed it! >> "the daily show" became a destination for people who have serious political ambition and that, i think, it was amazing thing and that's a tribute to jon and the intel zwroens the writers on the show. >> he has one of the largest followings and viewerships in america. if you want votes or ticket buyers or people to buy your book or whatever it is that you are trying to get to, he has a dependable mass base. so he became -- he went from being interesting to hot to