>> that's right. never think that you've arrived. if at any point you think that you've arrived, you're in trouble. >> then you will start slipping backwards. >> yes. >> i very much believe in that. steve, what about you? >> what i would like to say to my small business brothers and sisters is remember the words of bill murray which is lighten up, francis. people go into business for all sorts of reasons. maybe they get an idea that they can't let go of or won't let go of them. or they want to make more money or be more creative. or if you're like me and want to get out of the corporate grind and away from that crazy boss. whatever the case is, if you're going to start your own business and you're going to be the boss, then be not just a good business. be a great boss. i think that necessarily entails having fun in the office and creating a culture that incorporates fun in the office. if you ever see profile these high tech silicon valley firms, google or facebook, those kind