where she'd land after transitioning out of the air force? >> it was very challenging. looking back, there was a level of anxiety. >> former weapons system officer who saw combat over iraq and afghanistan never thought her second act would be at a coffee company. >> neither about john croft. >> reality strikes and you start to transition. i had -- i was missing my comrades is what it was. there's no safety net when you transition out. >> the owners of the black rifle coffee company understand the challenges people like john and amanda face because they've been in their shoes. >> there's a stigma around guys that carry a gurn and women as well. society painted a picture that we are broken once we get out of service. >> that's why the company commit today hiring veterans soon after it launched in 2014. >> the mission of black rifle coffee is to give veterans a