disinformation everywhere and they are being told that the water doesn't put the fire out. so it is a really strange thing to try to be louder than that disinformation. and think that when they feel like -- when they realize that it is the patriotic thing, when they realize that this is for the greater good, they will do it. and i also think the incentives work. the carrot on the stick, the idea of positive reinforcement where tickets are given to people who are vaccinated and -- i like the lottery systems that states are doing. i like the fact that governor justice in west virginia did 100 bucks a person when they got vaccinated. it is a shame we have to, but at the same time, whatever it takes because the variant, it is coming. >> yeah, the delta variant i know is rampant in rural missouri, i'm sure it is in rural tennessee. and rev, you have some of the same resistance. >> what brad is saying is the same in urban areas, black