Press release content from Business Wire. The AP news staff was not involved in its creation.
Establishing Consumer Trust with a Global Unified Verification Process is the Focus of Two Webinars Featuring Telecom Leaders
January 13, 2021 GMT
BRIDGEWATER, N.J.--(BUSINESS WIRE)--Jan 13, 2021--
Sales generated from mobile commerce were projected to reach $2.91 trillion in 2020, according to eMarketer, which is a 25.4 percent increase over 2019. In fact, mobile commerce growth has consistently generated an average year-over-year increase of 33.8 percent since 2016. But, with that type of revenue generation comes the threat of bad actors looking to take advantage of consumer trust. In 2019, Americans received more than 58 billion robocalls and 4.5 billion spam text messages according to industry reports, demonstrating the need for the industry to implement a verification strategy across voice, text and digital communication channels to increase trust.