Facebook inflated its advertising audiences — lawsuit
By AFP - Feb 22,2021 - Last updated at Feb 22,2021
This file photo, taken on October 21, 2020, shows the logo of the multinational American Internet technology and services companies, including Facebook on a computer screen in Lille (AFP photo)
SAN FRANCISCO — Facebook knew that its estimates of user numbers were unreliable and artificially high, but ignored the problem in order to generate more advertising revenue, companies said in legal documents unveiled on Thursday.
The social networking company has been facing a class action lawsuit since 2018. The plaintiffs claim that the platform's managers knew that its so-called "Potential Reach" measure was inflated, but did not seek to rectify the situation so as not to lose revenue.