First Crack: Napa locals launch Napa Valley Lobster Co.

RACHEL RASKIN-ZRIHEN
If the pandemic has taught us anything over the past year, it’s that community is essential to most people’s well-being, says Napa’s Heritage Eats owner Benedict “Ben” W. Koenig IV.
It’s a main element of his business model and the perfect fit for his new venture—Napa Valley Lobster Co.
“Over the past year, especially now as we’re, hopefully, coming out the other side of the pandemic tunnel, it’s become clear that restaurants and hospitality are essential; that community and face-to-face interactions are important for people,” the former investment banker said. “This is right in line with that sort of experience. Helping create memories for people is a privilege and a responsibility.”

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