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RACHEL RASKIN-ZRIHEN
If the pandemic has taught us anything over the past year, itâs that community is essential to most peopleâs well-being, says Napaâs Heritage Eats owner Benedict âBenâ W. Koenig IV.
Itâs a main element of his business model and the perfect fit for his new ventureâNapa Valley Lobster Co.
âOver the past year, especially now as weâre, hopefully, coming out the other side of the pandemic tunnel, itâs become clear that restaurants and hospitality are essential; that community and face-to-face interactions are important for people,â the former investment banker said. âThis is right in line with that sort of experience. Helping create memories for people is a privilege and a responsibility.â
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The premise is this: no pristine white tablecloths. No impeccably mannered waitstaff. In fact, no indoor or outdoor dining options whatsoever, pandemic or not.
Thatâs the business model behind ghost kitchens, delivery-only pop-up restaurants becoming increasingly popular in the United States. And in Napa Valley, a region famous worldwide for its sit-down, full-service restaurants, a handful of business owners are hedging their bets and foregoing the brick and mortar model.
Among that group are Ben and Ali Koenig, who alongside their general manager and business partner Charles Whittaker opened up Haven Wings, a ghost kitchen, this fall. The husband and wife pair and Whittaker are also behind Heritage Eats, a local restaurant with â yes â physical premises.