France’s competition authority declines to block Apple’s opt-in consent for iOS app tracking
Apple has fended off an attempt by advertisers in France to use a competition complaint route to derail incoming pro-privacy changes in iOS that will require third party apps to obtain users’ consent before they can track them.
The French competition authority (FCA) said today it has rejected calls by IAB France, MMAF, SRI and UDECAM for it to intervene pre-emptively and block Apple’s move, saying it does not currently consider the introduction of the App Tracking Transparency (ATT) feature to be an abuse of a dominant position.