Promoted
from
Activision Blizzard
By Jenni Baker-05 February 2021 13:00pm
One third of the global population now plays video games, from casual mobile apps to internationally live-streamed esports competitions. But “gamers” remain misunderstood: they make up an audience as diverse and complex as the games they play. Brands will need to move beyond stereotypes to connect authentically and unlock the true value of the gaming universe.
The case for gaming as an advertising platform is clear: Gaming is predicted to reach over 2.8 billion people globally in 2021 (that’s over one in every three individuals across the world playing a game across mobile, console or PC) and gamers are predicted to generate over $189.3 billion in revenue. In the wider context of the entertainment industry, American sports alone is estimated to be a $75bn industry and the global film industry $100bn. Gaming is already bigger than both of these combined and becoming an ever important and developing part of the wider entertainment ecosystem.