4 weeks ago
The Fact Pack derived from H Code’s proprietary multicultural data analysis platform, uncovers Hispanics’ shifting preferences during a time of transformative change
SANTA MONICA, Calif.–(BUSINESS WIRE)–H Code, the largest Hispanic digital media company in the U.S., today releases the 2021 Hispanic Digital Fact Pack, a new resource that provides insight into the nuances, attitudes, and digital consumption habits of the U.S. Hispanic consumer market following a year of fundamental change in the country’s socio-cultural landscape. Derived from insights and metrics provided by H Code’s proprietary Intelligence Center, the Hispanic Digital Fact Pack is a valuable resource for brands as they build out their multicultural engagement strategies, revealing just how much the audience craves a tailored, authentic approach. With the prospect of a return to form in 2021, the Fact Pack provides valuable insight for brands to navigate engaging with this segment during the ramping up period.